Today's Flavors (update by Noon daily)

Holland Rd (Opening 2023)

NEW Location being announced soon! We are no longer in the Fairfield Shopping Center.

 Shore Drive

​4640 Shore Drive
​Virginia Beach VA 23455

​Ice + Custard = Happiness

At Rita’s, “Ice Custard Happiness” is our way of life. We’re passionate about delivering super-friendly guest service and providing our guests with a cool, smooth, delightfully happy treat experience. If you’re looking to build memories, celebrate special moments, mark traditions, or simply need a pick-me-up, our fresh, tasty treats are guaranteed to do the trick. The best part? We take great pride in serving them to our community—and always with a side of happy.

​Delivery available from major delivery partners:

Order Food Delivery with DoorDash

​Italian Ice

Made Fresh Daily
with Real Fruit

Frozen Custard

Creamy or Hand-Scooped
Award-Winning and Dreamy

Blended Treats

Milkshakes, Mistos, Blendinis & Concretes are the best way to enjoy your favorite Ice, Custard & Mix In's

Party Packs & Take Home

Party Packs, Custard Cookie Sandwiches and Custard Pints Available at 

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Proud to be a local and veteran owned small business

MEET THE OWNERS